Ignore Second Life at your own peril!
http://www.virtualworldsnews.com/2008/04/mckinsey-compan.html
McKinsey & Company, a famous management consulting firm (wikipedia), is deeply involved in virtual worlds, and Second Life.
From a news source:
An unnamed senior consultant told the Times Online that companies “absolutely” should be “experimenting in virtual worlds” to attract customers under 30 and were “ignoring them at their peril.”
I agree: virtual worlds, and social networks, will be HUGE, and companies can’t ignore them NOW. Investing in them only when they become the most important thing in the world will be too late.
What’s your take on this?
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