April 24th, 2008
Ignore Second Life at your own peril!
http://www.virtualworldsnews.com/2008/04/mckinsey-compan.html
McKinsey & Company, a famous management consulting firm (wikipedia), is deeply involved in virtual worlds, and Second Life.
From a news source:
An unnamed senior consultant told the Times Online that companies “absolutely” should be “experimenting in virtual worlds” to attract customers under 30 and were “ignoring them at their peril.”
I agree: virtual worlds, and social networks, […]
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