b5media.com

Advertise with us

Enjoying this blog? Check out the rest of the Business Channel Subscribe to this Feed

Second Life Pros

April 24th, 2008

Ignore Second Life at your own peril!

http://www.virtualworldsnews.com/2008/04/mckinsey-compan.html

McKinsey & Company, a famous management consulting firm (wikipedia), is deeply involved in virtual worlds, and Second Life.
From a news source:
An unnamed senior consultant told the Times Online that companies “absolutely”  should be “experimenting in virtual worlds” to attract customers under 30 and were “ignoring them at their peril.”
I agree: virtual worlds, and social networks, […]

By sbrunozzi -- 8 comments