Second Life Pros

Read this article about fashion, and how real world brands are behaving in Second Life, both looking at their initiatives, and the relations with other people (other fashion designers, mainly).
The problem, in my opinion, is the law.

Fashion is perfect for Second Life: fashion is not just about the product and the quality, it is mostly based on design, and exteriority. This means that many people are investing, or playing, with fashion design in Second Life.
Sometimes it happens that SL designers copy real world models and clothings. Sometimes it happens that they have frictions or lawsuits against fashion companies.
The article tells …read more

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I told you about the Virtual Worlds Conference, so I can’t miss to tell you about the upcoming Virtual Fashion Summit, on 19-22 june 2008 in Minneapolis (Minnesota) (source).
To be honest:
1. The Virtual Fashion website is ugly, I hope they’ll get it fixed soon.
2. I don’t care too much about fashion, in general, but I see that fashion will be one of the driving economic forces behind virtual worlds.
Fashion, at the source, is all about showing something better than we are; isn’t it perfect for a virtual world?

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Fashion is certainly one of the most promising sector in Second Life, for many reasons: it’s easy to create virtual skins and clothes, promote virtual catwalks, create virtual brand.

Second Style is a virtual magazine about style and fashion in Second Life, and it’s well worth reading. The more avatars appear like real people, the more the virtual experience is valuable. Fashion will lead the way!
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Fashion is one of the most promising businesses in Second Life, and today I suggest you to visit Natalia’s website. This is a post about Hairstyles, something that, according to an undisclosed source of mine, can reach thousands of dollars A DAY of transactions. Think about it, thousands of dollars for a Hairstyle!

No surprise that fashion brands are going after Second Life, like Armani.

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