Creating Customer Evangelists in Second Life
This book (suggested by Jeff) is a great reading: Creating Customer Evangelists.
(you can also visit the book’s website at: http://www.creatingcustomerevangelists.com)
This is a picture of the two authors, Ben McConnell and Jackie Huba, together with Guy Kawasaki, one of the best known evangelists, and one of the main factors behind Apple’s success:
I’ve exchanged some thoughtful emails with Guy, and with Jeff.
I was really curious about all this “hype” about “evangelism”.
Now that I’ve almost finished reading it (together with the excellent Empire of Wealth and Beyond Fear), I can say for sure that EVANGELISM fits perfectly into SECOND LIFE.
I don’t want to …read more
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