Second what?
Digital Entertainment ran a survey to understand how many brits know Second Life: surprisingly, half of them (48%) never heard of it.
I think that that number will go down to 1% only when there will be a breakthrough improvement in Second Life (a killer application, or a much better client, or whatever like that).
In the meantime, Second Life awareness is slowly growing.
What can you expect from something that just two years ago was practically unknown?
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