Creating Customer Evangelists in Second Life
This book (suggested by Jeff) is a great reading: Creating Customer Evangelists.
(you can also visit the book’s website at: http://www.creatingcustomerevangelists.com)
This is a picture of the two authors, Ben McConnell and Jackie Huba, together with Guy Kawasaki, one of the best known evangelists, and one of the main factors behind Apple’s success:
I’ve exchanged some thoughtful emails with Guy, and with Jeff.
I was really curious about all this “hype” about “evangelism”.
Now that I’ve almost finished reading it (together with the excellent Empire of Wealth and Beyond Fear), I can say for sure that EVANGELISM fits perfectly into SECOND LIFE.
I don’t want to write a full review of the book, expecially because I’m kind of modest about this kind of issue, but still, I’d like to point out that Second Life can be a GREAT INVESTMENT for companies seeking Customer Evangelists.
Google this topic a bit, you’ll find surprising stories.
Related Stories
POSTED IN: SL business, second life
2 opinions for Creating Customer Evangelists in Second Life
Jackie Huba
Jan 10, 2008 at 2:24 pm
Thanks for the nice words about our book : )
sbrunozzi
Jan 10, 2008 at 8:05 pm
Wow, what a honor to have you here :-)
Thank YOU for writing it!
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