Second Life Pros

[disclaimer: I personally know Jeff Barr, and I have a business relation with Amazon.com]
Almost a year and a half ago, Jeff Barr, senior tech Evangelist for Amazon.com, was interviewed by Reuters, on one of the most important topic EVER: The future of shopping (particularly) in Second Life.
To clear it, a tech evangelist is, in the words of Jeff: “… to be the Web services evangelist… to communicate with developers all over the world, encourage them to look at Amazon’s collection of Web services, and encourage them to build great applications on top of those services”.
He talks about Life2Life, an Amazon …read more

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I’m pleased to read that we’ll have a great Virtual Worlds Conference in London, on october 20-21, 2008.

[image source]
Will you attend? I really hope to

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Fashion in Second Life is, and will be, a huge hit.
In Real Life, I give fashion some importance, but not too much. I never spend 300 euros on a pair of shoes, or a thousand and beyond for a suit.
However, there is an important fragment of the population, and thus of the market, that gives much importance and budget to fashion, and clothing.
This is the reason why fashion brands and industries heavily invested in advertising, in new media, and are now one of the main investors inside Second Life.
My Virtual Model is a concrete, and in my opinion very good, …read more

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It’s not just virtual worlds, but Disney predicts to have one billion dollars in revenue this 2008 year, up from the 700 million for last 2007 year.
This is interesting, because it means that online technologies, and virtual worlds in particular, are definitively here to stay.
I also think that as soon as we’ll have more bandwidth worldwide, and better interfaces, the use of virtual worlds, and Second Life, will reach the masses, and become very profitable for companies offering virtual services.
What do you say? It’s a good, or a bad prediction?

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You know my story, right? I will probably be hired by Amazon.com, thanks to a Luxembourg Virtual Job Fair to which I attended in last november. That was great!
Now there are plenty of virtual worlds job out there… check here for more details, maybe it’s your turn!
I see a great advantage for employers here. Less costs, and already a selection of some sort!
What’s your take on it?

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I couldn’t believe it, but this is the quintessential of any virtual world, for businesses. You have to watch it.
And after that, you have to tell me what you think of it.

I personally think that this is EARLY STAGE: real money (actual money) will come, sooner or later, and those who start first will have a better chance.

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Do you know Assisi? It’s a small roman/medieval town in middle Italy, right between Florence and Rome. Sat on a hill (“asisium” in latin means “sat down”), it was the home of Francesco Bernardone, who later in XIII century become Saint Francis of Assisi. They built a huge church and convent to celebrate him, the Basilica of Saint Francis of Assisi.
It’s my home town, and I love franciscan principles, even though I’m not a fervent catholic
The mayor of Assisi, Engineer Claudio Ricci, is a bright intellectual, with a taste and much knowledge on architecture, tourism and marketing.
Tomorrow (26th …read more

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This is a little bit surprising, but it seems that Second Life Economy is strong, and growing day by day.
On this post, the official Second Life Blog outlines some interesting informations about SL Economy.
Both economic growth (in terms of Linden Dollars exchanged) and users went way up in the 4th quarter of 2007. Good news!
More informations on the article.

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Reuters announced some details about the upcoming World Economic Forum event (to take place in real Davos, Switzerland).
I’m more than happy to see that Philip Rosedale (Linden Lab’s founder), Tim O’Reilly, Mitch Kapor and Robert Scoble will be interviewed Inworld (this means: in Second Life), on 23rd and 24th january.
GREAT!
Don’t miss this chance to ask them YOUR questions!
It is interesting that, in one way or another, I “met” with all those guys:
- Robert Scoble was asking for some connections with Mark Shuttleworth (the founder of Ubuntu, I know him too and met in person in July 2007 in Portland, …read more

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This book (suggested by Jeff) is a great reading: Creating Customer Evangelists.
(you can also visit the book’s website at: http://www.creatingcustomerevangelists.com)
This is a picture of the two authors, Ben McConnell and Jackie Huba, together with Guy Kawasaki, one of the best known evangelists, and one of the main factors behind Apple’s success:

I’ve exchanged some thoughtful emails with Guy, and with Jeff.
I was really curious about all this “hype” about “evangelism”.
Now that I’ve almost finished reading it (together with the excellent Empire of Wealth and Beyond Fear), I can say for sure that EVANGELISM fits perfectly into SECOND LIFE.
I don’t want to …read more

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