Second Life Pros

This book (suggested by Jeff) is a great reading: Creating Customer Evangelists.
(you can also visit the book’s website at: http://www.creatingcustomerevangelists.com)

This is a picture of the two authors, Ben McConnell and Jackie Huba, together with Guy Kawasaki, one of the best known evangelists, and one of the main factors behind Apple’s success:

I’ve exchanged some thoughtful emails with Guy, and with Jeff.
I was really curious about all this “hype” about “evangelism”.
Now that I’ve almost finished reading it (together with the excellent Empire of Wealth and Beyond Fear), I can say for sure that EVANGELISM fits perfectly into SECOND LIFE.
I don’t want to write a full review of the book, expecially because I’m kind of modest about this kind of issue, but still, I’d like to point out that Second Life can be a GREAT INVESTMENT for companies seeking Customer Evangelists.
Google this topic a bit, you’ll find surprising stories.

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