Reuben Steiger’s (Millions of us) interview!
This is great content, and the guy simply rocks: check out Reuben’s interview.
His company, Millions of us, is one of the leading businesses in Second Life.
I agree with what he says: people can’t bear advertising. We’re in the third millennium, if you want us to look at your stuff, get us involved in something less crappy than 20th century advertising. THANKS!
3 Comments
[...] Reuben Steiger’s (Millions of us) interview! Quote from the site – This is great content, and the guy simply rocks: check out Reuben’s [...]
I’m really flattered by the kind words. You rock.
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Great mission statement. Corps. to date have not been highly successful at branding in SL, and I think they would do well to study those indigenous businesses which DO successfully brand there. Nor do companies make good use of SL-relevant ad techniques, which actually are closer to networking than advertising. I think MOU could lead in creating new networking methods and collaborative story-telling that reinforces branding; but see little evidence that they’re interested in this truly innovative task.
It is incredibly tempting to try this myself.
Incidently, Reuben, why is MOU selling its 5 islands in SL?